Crowdfunding is an alternative to conventional financing especially when it is difficult to access or has very high costs. It is a source of financing in which the capital is obtained through small individual contributions, that is, a form of collective financing that usually has a positive impact at a social or environment level.

People can make donations without receiving anything in return or they can be rewarded for their contribution, usually with the product or service they are funding.

The project is published on a specialized platform where it remains for a period of time so that donors can make contributions. After this period, the project is closed and it is checked if it has reached the financing objectives.